Imagine if we could create experiences that stop this sense of overwhelm. As designers we need to believe if there's a benefit to a human. The lean, fail fast iterative model has consequences. What we do need to do is pause and be mindful of this God like power Prompts that change the shape of our brains. We know that we are forming new neural pathways based on prompts from our smart devices. Godlike because they are changing the way our brains work. The most significant part is that we are doing this by creating Godlike interactions.

Organisation with a hierarchy that serves the few at the top - not the many at the bottom. The part that is too instinctive and too fast for us to bypass with our conscious decision making brain.īy medieval institutions he is describing organisations whose motivation are primarily about driving revenue. The part that controls our system 1 thinking. You'll need this Worksheet and this Problems & Strategies card deck.īy palaeolithic emotions he's referencing our primitive limbic system - the part of our brain that controls our fight flight freeze responses. One straightforward way to get started is using the strategies to critique the evidence you're bringing into your process. Helping you to make better choices about the experiences we create. Using your knowledge of Cognitive Biases to critique interactions and products can give some useful additional insight. It makes a substantial difference to the finished experience. Whatever your 'go to' is for research, be more mindful of the evidence you bring in – it's the fuel for the design process. That may be critiquing our competitors, it may be reading the expert reviews of industry insiders or technologists that we admire, it may also be our watchful eye on the constraints and opportunities of the platforms we're working on. As designers we're expert in seeking out relevant research to fuel our design process. The evidence we take into our design process has a huge impact on the outcome. So how do we work with this in our day to day?

Thinking fast and slow book